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The 4 ‘Ps’: Our north stars for social responsibility


Social responsibility has taken on greater importance for many organizations, placing a deliberate emphasis on the ethical obligations and duties we have to our community and society at large. At Citizen Advocates, we break these responsibilities down into four pillars: Purpose, People, Profession and Planet.

Purpose: Where the Voyage Begins

Our journey at Citizen Advocates is fundamentally guided by a strong sense of Purpose. This includes providing services but also empowering entire communities. Our purpose shines through our expansive range of programs, designed to uplift individuals with various needs and from a variety of backgrounds. From mental health services that offer a lifeline to those in need, to developmental disability support that champions the rights and independence of individuals, Citizen Advocates is making a tangible difference. Our purpose also extends to advocacy, as Citizen Advocates strives to be a voice for those who are often unheard, influencing policy and driving social change.

People: The Foundation of Our Mission

At the heart of our mission are People — the essence of our existence. We strive to create a nurturing environment for not just those we serve, but also our staff and the wider community. When we fall short of our goals, we take ownership and commit to learning from our shared experiences. Our approach is holistic, focusing on the mental, emotional and physical well-being of every individual. We strive to foster a culture of inclusivity and respect, where diversity is celebrated. Our staff undergo continuous training to better understand and meet the varied needs of our clients, ensuring that everyone who walks through our doors feels welcomed, valued and supported.

Profession: Pioneering with Passion and Expertise

In our Profession, we pride ourselves on being on the leading edge of healthcare and community support services. Citizen Advocates’ commitment to excellence is unwavering. We employ high tech, high touch practices to deliver the highest standard of care. Our staff are skilled and highly trained professionals in their fields — but also passionate advocates for our cause. This passion fuels a pursuit of innovation, inspiring us to constantly seek new and improved ways to serve the community. We invest in best practices, ensuring that our approach to care is not only effective but also sustainable and forward-thinking.

Planet: Our Pledge to Environmental Stewardship

Our responsibility to the Planet is central to ensuring a sustainable future for generations to come. We understand that a healthy environment is foundational to the health and well-being of our communities. We are actively engaged in reducing our environmental impact through various initiatives. This includes implementing energy-saving measures across our facilities, reducing waste through recycling and sustainable practices, and encouraging our staff and clients to participate in environmental stewardship. Citizen Advocates believes that even small steps can lead to significant changes, and we are committed to doing our part in nurturing a healthier planet.

Our Continuous Journey

As we move forward, it’s clear that our social responsibility journey is an evolving one. Our commitment to the four pillars of Purpose, People, Profession and Planet is reflected in every aspect of our operations. Each day brings new opportunities to make a positive impact, and we embrace these challenges with open arms.

Join us on this meaningful voyage as we continue to chart a course in social responsibility. Together, we can create a brighter, more inclusive and sustainable future for all.